I collaborated with Suntek Global on a cross-country project to plan and design their official website, with operations based in Norway, a client in Taiwan, and a target audience in the USA. The primary challenge was uncovering customer insights and determining the best ways to highlight Suntek's services while ensuring the website communicated a clear and compelling image to potential clients.

To address this, I implemented a well-structured information architecture, combining simplified icon designs, real photography, and AI-generated images to visualize complex solutions effectively. These AI images were tailored to illustrate the company’s services and benefits, making abstract concepts more tangible and engaging for the audience.

By focusing on user benefits and emphasizing the "why choose us" factor, I created a visually appealing and informative experience. Concise, impactful text combined with intuitive visual elements ensured users could quickly grasp the value Suntek offers. Additionally, strategically placed call-to-action buttons on every page made it easy for users to contact the team, boosting lead generation and making the site more user-friendly.

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